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Purple Reign Shampoo

Description

Key Benefits:

Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair.
Gentle & moisturising cleanse: Gently cleanses your hair and scalp without stripping. Helping to replenishing moisture for soft, nourished hair without weighing it down.
Berry-powered shine: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance.
97% natural & scalp-kind: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned.

Ingredients

Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Sodium Cocoamphoacetate, Benzyl Alcohol, Lauryl Glucoside, Sodium Methyl Isethionate, Fragrance (Parfum), Coconut Acid, Sodium Benzoate, Polyquaternium-10, Potassium Sorbate, Salicylic Acid, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Ribes Nigrum (Black Currant) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sorbic Acid, Sodium Chloride, Sodium Hydroxide, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Violet No.2 (CI 60730).

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.

Science

Sunlight (UV exposure), air pollution, and hard water minerals can cause oxidation of the hair’s underlying pigments, especially the residual warm tones left after bleaching or lightening.

This oxidation process can expose or amplify yellow, orange, or red tones, making the hair appear brassy. Metals like copper and iron in water can also deposit onto the hair and oxidise, contributing to discolouration.

So how does our purple shampoo work?

It is a balancing act of two types of chemistry, surfactant and colour chemistry. A surfactants main purpose is to cleanse and whilst we need Purple Regin Shampoo to cleanse we also need it to neutralise brassy & yellow hair tones. Whilst the surfactants are hard at work the active ingredient in Purple Reign, colour-depositing pigments, attach onto the hair shaft with each wash. These purple pigments work to neutralise unwanted warm tones. Our violet pigments work in harmony with colour theory to neutralise those warm tones. Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair. Helping to restore cooler, brighter and more balanced colour with every wash.

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Purple Toning

Purple Reign Shampoo

Regular price 4.500 Ft

Unit price: 1.800 Ftper 100ml

4.7 (430)

Noughty haircare vegan cruelty free paraben free sulphate free brighten blonde

Brightens

Noughty haircare vegan cruelty free paraben free sulphate free for colored hair

Coloured Hair

Noughty haircare vegan cruelty free paraben free sulphate free removes brassy tones for grey or blonde hair

Tone Correcting

Keep your hair looking vibrant, healthy and beautifully radiant with Noughty’s Purple Reign shampoo. This 97% natural shampoo gently cleanses while violet pigments work to banish brassiness, enhance cool tones and deeply nourish for soft, luminous locks that shine with every wash.

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Quantity

Size: 250ml

Availability

Quantity selected exceeds current stock

Quantity

Purple Reign Shampoo

250ml

Regular price 4.500 Ft

VAT included. Shipping calculated at checkout.

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