Purple Reign Conditioner not only works to improve the texture, appearance, and manageability of hair, it is also formulated to replenish moisture with hydrating blueberry and black currant extracts, it help reduce frizz, and make hair smoother, softer and neutralise brassy & yellow tones all whilst being 97% natural and without silicones!

Brassiness can also result from exposure to the sun, hard water, or heat styling tools. Therefore, purple shampoo isn't only for colour-treated blondes; natural blondes can benefit from it as well.

How does a purple conditioner work?
Consider a colour wheel, which serves as a fundamental tool in colour theory. When aiming to neutralise a specific colour, the complementary colour, found directly opposite on the wheel is used. For example, purple lies directly opposite yellow on the colour wheel. Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair.